Imagine you are the marketing manager of a kitchen appliances company which sells a wide range of products with excellent services at competitive prices.

Questions

Discuss Societal Marketing Concept and how you would use the concept to design customer$-$value driven marketing strategies. $(50\%)$

Discuss Customer Relationship Management and how you would build profitable $*$ relationships with your customers. $(50\%)$

Please refer to the submission guidelines on the next page $....$