Imagine you are the mid-level manager assigned to develop a tactical planfor marketing products in the United States. Which of the following factors would be relevant to your work at a tactical level?Check all that apply.

A. Determine which clothing items best illustrate the major themes UNIQLO wants incorporated into all of its advertising campaigns

B. Contact potential videographers to shoot a commercial in San Francisco

C. Research whether the company's website adequately addresses customers' needs or requires redevelopment

C. Prepare a local TV advertisement announcing the grand opening of a store in Daly City, California

UNIQLO is aiming for $10 billion in U.S. sales by the year 2020. The retailer had 12 stores in the United States as of February 2014: three in New York City, three in New Jersey, one in Connecticut, and five in the San Francisco Bay Area. Which of the following would be appropriate activities to include in the company's tactical plan?Check all that apply.

A. Attend a city council meeting in Ann Arbor, Michigan, to explain the proposed impact a new store would have on traffic

B. Determine the pace at which new stores will need to be opened in the United States to achieve $10 billion in sales by 2020

C. Visit potential locations for a store near Dallas, Texas

D. Research whether sales trends at the U.S. stores are similar to those at stores in Japan

After considering the data, you decided that UNIQLO should open five U.S. stores by mid-2014, including one in Daly City, California, which is just south of San Francisco. Because your job focuses on UNIQLO's tactical plans, you hired a local manager to oversee details related to the construction and opening of the Daly City store. Which of the following would be appropriate for the Daly City manager to include in her operationalplan?Check all that apply.

A. Advertise the store's grand opening on local radio stations

B. Prepare detailed financial projections regarding the Daly City store to include in the company's annual report to investors

C. Prepare a copy of the floor plan for the Daly City store for Mr. Tadashi Yanai (UNIQLO's chairman, president, and CEO)

D. Recruit employees at nearby San Francisco State University