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Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all,
Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective
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Introduction To The Hospitality Industry
Authors: Clayton W Barrows, Tom Powers
8th Edition
0470399163, 9780470399163
