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Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all,
Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective
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General Management Processes And Action
Authors: David A. Garvin
1st Edition
0072432411, 978-0072432411
