Imagine you are the owner of an online travel agency $-$ any genre or type of travel agency $($i$.$e$.$ eco$-$tourism, family trips, adventure travel.

food tourism, social tourism, etc.$)-$ and that in the near future, you will need to design $($online$)$ ads and choose the best place to publish

those ads. Your task is to create multiple personas to better understand and target the market segments vour online site serves.