Imagine you are the Vice President of Information for the Corporate offices of Planet Fitness. The Board of Directors is comprised of 8 individuals who do not fully understand the ideas that sound business decisions should be based on evidence (data).

You will be making a short presentation to the Board on the topic of "Big Data and Why We Should Care." In three (3) well written and substantive paragraphs, respond to this question by explaining 1) what big data is and is not, 2) the four attributes of big data and 3) how a corporation may use big data to make decisions. Provide two (2) realistic examples within your presentation.