Imagine you are using Business Model Canvas to map out and compare the respective business models of two companies at different points in the Agri$-$Food supply chain.

One company is a commodity processor and ingredient supplier, such as ADM. They have products used by other companies in manufacturing consumer packaged products, some used by consumers and chefs for cooking, and others used by other companies as inputs in non$-$food products such as biodegradable packaging or cosmetics$.$

The other company is a food manufacturer, such as Kellogg's, producing food products packaged for the consumer.

At a broad and general level, list and compare what you might be showing on the canvas for each as their sales channels. How are they similar or different?