Imagine you are working for a consumer research company. You are working on a project that aims to analyze the current trends in travel in tourism in the city of Florence, Italy. The client wants to know how people are selecting their vacation accommodations and what factors affect their decisions to use a traditional hotel stay versus a home sharing option like Airbnb or Vrbo. Describe your process for gathering the necessary data and how you would present your results to the client. 250 words