Imagine you have been appointed as a marketing communication specialist for an organisation

involved in developing marketing communication plans/programs for fast food brands.

report evaluating and analysing a current video advertisement for a McDonnald from YouTube. You should continue working on Mcdonnald. The chosen advertisement must be in English and should be released in the last 5 years. The YouTube link to the advertisement must be presented in your report.

Report Structure and Specific Tasks

The main content of the report should include

Provide a captivating title that attracts readers and the YouTube link

Executive Summary:Provide an executive summary of your report, including your research approach and findings.

Table of Contents

1. Introduction:Present the purpose of the report (who are you writing the report for and why?) Any background information relating to the report? What will your report cover?

2. Advertisement Background:Provide background information about the industry and the selected brand. Identify the advertisement's objectives.

3. Target Audience:Identify and describe the target audience (e.g., demographics, geographic, values, lifestyles, buying behaviour).

4. Advertising/Message Appeals:Identify and explain the nature of the appeal(s) used in the advertisement. Analyse whether the appeal(s) is/are effective with the target audience identified in previous section.

5. Analysis of Cultural Issues:Identify and discuss any cultural/micro-cultural issues associated with the advertisement.

6. Conclusions and Recommendations:Summarise key points of your report and provide recommendations to improve the advertisement.