Imagine you have inherited a company. Choose a product that the company manufactures and sells. Assume that traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include non-commercial users (Consumers)

• Identify the product(s) that your company manufactures and sells
• Develop a statement of your target market(s)
• Develop a statement of your competitor's target market(s)
• Develop a value proposition statement.
• In your response to your peers, compare and contrast your strategies with theirs.