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Imagine you manage the largest department store in the US, and you like many stores increased your online sales to accommodate the covid-19 shutdown and

Imagine you manage the largest department store in the US, and you like many stores increased your online sales to accommodate the covid-19 shutdown and its aftermath effect. As you prepare to fully reopen your in-store shopping, you are torn between increased capital spending to enhance online shopping experience and spending to enhance in-store shopping experience. One of the factors you are considering is risk. After analyzing 24 months of sales data, your store recorded a total of $213.1 billion in-store sales with a standard deviation of $1.20 billion. Online sales totaled $49.6 billion in 24 months with a standard deviation of $1.22 billion If risk is one of the factors under consideration, how will you advise your CEO?

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