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Imagine you own a restaurant. Sales are a little slow during the week, so you decide to send a 20% off electronic coupon to your

Imagine you own a restaurant. Sales are a little slow during the week, so you decide to send a 20% off electronic coupon to your customer list, hoping to increase business. Your costs (food and labor) are generally 65% of the original price of a meal. 


How many more customers do you have to serve to match the same level of profitability per customer as you have reached without the use of a coupon?

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