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Imagine you work as a marketer for Gillette. Father's Day is approaching, and you would like to run a campaign using several kinds of media.
Imagine you work as a marketer for Gillette. Father's Day is approaching, and you would like to run a campaign using several kinds of media. Which database would be the most helpful in figuring out what media channels your target demo is most likely to consume?
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Project Management The Managerial Process
Authors: Eric W Larson, Clifford F. Gray
8th Edition
1260570436, 978-1260570434
