Question
Imagine you work at Coca-cola on the Dasani water brand team. The Marketing Director wants to run some sales promotion to roll-out the new durian
Imagine you work at Coca-cola on the Dasani water brand team. The Marketing Director wants to run some sales promotion to roll-out the new durian flavor of water across Asia, South America and the US. What are some sales promotions the team could consider in each of these three regions?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
