Imagine you work for a sports management firm that has been approached by sprinter Shelly-Ann Fraser-Pryce. A decorated Olympian with multiple gold medals and a favorite in several events going into the 2020 Games, Fraser-Pryce is considering switching her representation to enhance her brand. She has seen the success of Michael Phelps in becoming a marketing phenomenon, as well as a swimming phenomenon, and wants to know if your firm can do the same for her. Your boss has asked you for a brief summary of Phelps' strategy, to help prepare a presentation for Mrs. Fraser-Pryce. While the specifics of marketing a female sprinter and a male swimmer may differ, it is essential to be able to explain what worked for Phelps, in order to win over Fraser-Pryce.

Use the Harvard Business Memo The best memo youll ever write as a guide to describe to your boss what Phelps's strategy was, why it worked, some of the limitations, and how you might adapt it in your pitch to Mrs. Fraser-Pryce.