Imagine you work in a marketing department and your first assignment is to market a new candy bar.

Which route to persuasion might you use, and why?

What strategies might you use?

Now, your second assignment is to market a new antacid pill that prevents heartburn, and only needs to be taken once a day, unlike any of the current products.

Which route to persuasion might you use, and why?

What strategies might you use?

Finally, your third assignment is to market a wristwatch.

What kinds of things do you want to know about this product in order to determine the most effective marketing strategy?