Imagine you're planning to launch a new burger shop called "Burger Carnival" in a city. The store will specialize in serving delicious, high quality burgers in a trendy environment.

Question

1. A company needs to identify and select the marketing opportunities, which can be done by using a useful device called product market expansion grid. Apply this tool to analyse the growth prospects for Burger Carnival, and provide example for each strategy?
2. A marketer needs is to understand the buyer's behaviour at each stage of the "buying decision process". Explain those five stages of the process which the consumer will encounter, while making a purchase from Burger Carnival?