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Imagine yourself being a product manager for the following 4 products A, B, C, and D of company XYZ. You as their manager should make
Imagine yourself being a product manager for the following 4 products A, B, C, and D of company XYZ. You as their manager should make informed decisions based on the following data you received from your data science department. You further receive data from your most relevant competitor for the specific products. Please consider the following table: Your products Market share Market Competitors' Market share Market (units) growth (units) products (units) growth (units) A 65 40 E 16 30 B 73 28 F 22 79 12 78 G 84 29 D 23 15 H 89 74 a) Please use the table above to make informed decisions for your products A, B, C, and D in comparison to your most relevant competitors' products E, F, G, and H. For this purpose, apply the BCG matrix (using your company and the most relevant competitor as the market actors). Use the relevant terminology and come up with a strategy for each of your products for the future. Calculate the relative market share and relative market growth. [8 points]
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