Question
Imagine-you-are-the-CEO-of-a-networkof-hotels-placed-all-over-the-world.-The-clients-(for-business-and-holidays)-want value for money (customers'-perspective)-and your-shareholders-need-a-return-on equity-higher than any other-investment-(financial-perspective).-Following-the-examples-provided-in-class,-yourjob-consists-in-creating-a-strategy-map-including-non-financial-indicators-for-each-of-the-three-non-financial-perspectives-(Customers, Internal-processes, Learning and-growth). Between-two-and-three-indicators-are-required-per-perspective-and-you-may-add-a-second-financial-indicator-into-the-financial-perspective-if-needed Perspectives Indicators Finance Customers Internal processes Learning and growth Please explain
Imagine-you-are-the-CEO-of-a-networkof-hotels-placed-all-over-the-world.-The-clients-(for-business-and-holidays)-want "value for money" (customers'-perspective)-and your-shareholders-need-a-"return-on equity-higher than any other-investment"-(financial-perspective).-Following-the-examples-provided-in-class,-yourjob-consists-in-creating-a-strategy-map-including-non-financial-indicators-for-each-of-the-three-non-financial-perspectives-(Customers, Internal-processes, Learning and-growth). Between-two-and-three-indicators-are-required-per-perspective-and-you-may-add-a-second-financial-indicator-into-the-financial-perspective-if-needed
Perspectives | Indicators |
Finance |
|
Customers |
|
Internal processes |
|
Learning and growth |
|
Please explain here under how the indicators are linked through the 4 perspectives
Discuss how your examples illustrate the balance scorecard topic
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