Immediate total potential worldwide market for product is NZ$1,000 million revenue (equivalent) and this is expected to grow by 5% annually. The projected product's share of the world-wide market is expected to reach 2% in the first year (i.e. in Y1) of operation and increasing by 1% annually (i.e. 3% of world-wide market in Y2, 4% in Y3 etc.)