- Immediately engage your target audience. - Give them information from the experts. - Give them relevant and actionable recommendations (keep it simple). - Give them a way to contact you. First, identify a topic of interest to your market. You've been using social monitoring to see what the influencers are discussing right now. Pick a trend and support it. You'll be offering action items and advice. Consider: - What is important to their careers? - What is a trend they need to know about? - What is an annoying problem they've been facing? Next, identify 2 articles from top influencers or community experts in this market. The articles can represent opposing points of view or different aspects of the same perspective. After identifying your topic and selecting 2 articles from experts and influencers, develop 3 recommended actions your readers should take. These can be things they could do tomorrow. Once you have completed these preparations, you can create and complete the actual assignment