Impact of Customer-Generated Power on Power Companies' Business Power companies are now forced to change the fossil fuels they use to generate electricity and reduce emissions in other areas (Underwood, 2019). For example, utilities such as the national grid are educating their customers on using less energy. National Grid recently launched an energy-efficient and solar marketplace that allows residential customers to receive added discounts for installing energy-efficient heating and cooling equipment at their homes (Underwood, 2019). The shift to renewable energy will cause the utility sector to shift its carbon or emission reduction strategy. In the US power sector, 65% of customer accounts are served by a utility provider with publicly stated carbon reduction goals (Porter