Impact of natural disasters on health Your organisation is wanting to run a campaign to raise awareness about the implications of natural disasters such as flooding, bush fires, cyclones and earthquakes on health. You can decide if you want to focus on a particular population group such as elderly, or it can be directed at the entire community.This might involve raising awareness of issues, promoting support services, advocacy, an event or other options. Feel free to discuss your thoughts with your tutor before you get started if unsure how to proceed. PLEASE FOCUS ON WOMENS HEALTH IMPACTED BY NATURAL DISASTERS
- Include 25-30 references (APA7 referencing)
Briefly describe your issueand provide background information, including any reputable data.
Write a strategythat explains what you are trying to achieve. This is all about big picture thinking. What is your goal here? Are you trying encourage the development of more knowledge and understanding about the issue? Are you trying to advocate or lobby for a change in attitude or a cultural change in your organisation or region? Are you hoping to influence a change in policy or an injection of funds from politicians? Are you wanting to get people talking about a sensitive issue so that we as a community can have a more informed debate about appropriate interventions to address it? In your strategy you need to explain who the stakeholders are and how you will communicate with them. You should include a
stakeholder analysisin your strategy i.e. high power-high interest, high power-low interest, low power-high interest and low power-low interest.
Explain what tools you will use and why?(e.g. 5 media releases in the local paper over a 10 week period to keep the issue bubbling along; a survey monkey survey to gauge opinions; a blog; a simple 30 sec video to advertise an event; other).
Needing to develop a social media tool/s to use in your strategy? Keep it simple and take a screen shot of it to include in your assignment. Do not send the marker a link, just a screen shot. How will you measure your success?
Develop a set of metrics to determine the impact of your communications strategy. (E.g. How many hits on the website? How many calls to register for the event? Other?). Think carefully about how you will measure the effectiveness of your communications strategy. This is important. Good strategies have clear impact measures. What are the risks? A good communications strategy will also consider the potential risks and will include a simple
risk management plan.This will involve identifying potential risks to you and/or your organisation and appropriate mitigations and responses should the worst case happen. This typically can comprise a series of statements or can be presented in a simple grid or matrix stating the potential risk and what could be done to minimise and/or respond to it. Examples of risks for activities presented here include:
- to reputation or image
- to finances
- to physical/mental health and wellbeing
Word Count:Word count for the communications strategy part of this assignment will typically be about 1500 wordsdepending on the way you choose to present it. Remember this is not an essay. Its a report on your strategy. You need it to be clear and concise with headings to guide the reader. A brief but comprehensive report utilising tables, diagrams and bullet points will potentially score better than a wordy, vague, rambling strategy. The strategy should look very professional and should therefore be set out utilising a
style guide. 3. Develop a Communications Plan A Communications Plan is the functional document that provides a precise template for all the detail involved in delivering your strategy.What will you do, when and how?. Keep your Communications Plan clear and simple. Make sure you are targeting the right stakeholders for your event with the right tools. Make sure the dates make sense. Allow plenty of lead time for your activities listed on the Plan. Make sure your key messages are clear. This document is often a one to two pager presented in a matrix or table so that it is easy to follow.
Word count for the Communications Plan part of this assignment will typically be about 500 words. 4. Utilise a social media tool for use in your strategy Create a
Social mediastrategy that enhances your overall communications strategy.
Utilize one of Twitter, Instagram, TikTok or Facebookto help publicize your issue.Include general reference to this in your communications strategy and your communication plan but provide the specific details here in this section of the task. Describe your Twitter, Instagram or Facebook strategy. What are you trying to achieve with it? For instance, if you focus on Twitter, how will you ensure significant reach with your key messages and how will you scaffold them (i.e. build the narrative from one tweet to the next)? Consider how you will time the release of each new tweet for maximum effect. You are required to also provide between 5 10 sample tweets and between 5 10 suitable hashtags in order to demonstrate that you understand the mechanics of Twitter. If focusing on Instagram, TikTok or Facebook, how will you utilize this social media platform effectively to enhance your overall communication strategy and plan? This section requires a maximum word count of no more than 500 words but it is not unusual to have less than 300 here and to still achieve high marks with a focused well-constructed, concise social media strategy.
