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Impartial, industry accepted, third-party media audit companies are used to validate audiences beyond what each media can self-report. Audience numbers (reported in impressions, ratings, traffic,

Impartial, industry accepted, third-party media audit companies are used to validate audiences beyond what each media can self-report. Audience numbers (reported in impressions, ratings, traffic, circulation, etc) are used to price media inventory for selling and buying. Which company audits Out-of-Home Media?

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Auditing and Assurance Services An Applied Approach

Auditing and Assurance Services An Applied Approach

Authors: Iris Stuart

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