Important marketing mix characteristics in organizational buying behavior include which of the following? Few large transactions are made over the Internet due to concerns of industrial espionage. The actual buyer retains all of the influence in the buying decision. Advertising is simplistic and more concise than that used for consumers. Direct selling to organizational buyers is the rule, and distribution is very important O Only finished goods are sold in this way.

Important marketing mix characteristics in organizational buying behavior include which of the following? Few large transactions are made over the Internet due to concerns of industrial espionage. The actual buyer retains all of the influence in the buying decision. Advertising is simplistic and more concise than that used for consumers. Direct selling to organizational buyers is the rule, and distribution is very important Only finished goods are sold in this way. Important marketing mix characteristics in organizational buying behavior include which of the following? Few large transactions are made over the Internet due to concerns of industrial espionage. The actual buyer retains all of the influence in the buying decision. Advertising is simplistic and more concise than that used for consumers. Direct selling to organizational buyers is the rule, and distribution is very important Only finished goods are sold in this way