Improving effectiveness is one of the advantages of ebusiness and there are various analytics that can be employed to measure the effectiveness of ebusiness.\ The goal of this activity for you to identify terms associated with effectiveness analytics.\ Instructions: Match each term to its correct description\ Website traffic analytics\ 2\ Clickstream analytics\ Website ebusiness analytics\ 4\ Heat map\ 3\ Match each of the options above to the items below\ A two-dimensional representation of data in which values are represented by colors\ The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits-and in what order\ Uses clickstream data to determine the efficiency of the site for the users and operates at the server level\ Uses clickstream data to determine the effectiveness of the site as a channel-to-market

Improving effectiveness is one of the advantages of ebusiness and there are various analytics that can be employed to measure the effectiveness of ebusiness. The goal of this activity for you to identify terms associated with effectiveness analytics. Instructions: Match each term to its correct description. 1 Website traffic analytics 2 Match each of the options above to the items below A two-dimensional representation of data in which values are represented by colors The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits-and in what order Uses clickstream data to determine the efficiency of the site for the users and operates at the server level