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In 1 9 8 4 Toyota and General Motors formed a company called NUMMI to build cars carrying both the General Motors and Toyota brands.

1984

Toyota and General Motors formed a company called NUMMI to build cars carrying both the General Motors and Toyota brands. NUMMI is an example of

a (n)

.

nonequity strategic alliance

.

joint venture

.

equity strategic alliance

.

global venture

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