In

$1$

$9$

$9$

$0$

$,$

$$Michael Porter of the Harvard Business School developed a framework for evaluating the likelihood of success for a company that decides to compete outside its domestic borders. This "diamond" model is also known as "the determinants of national advantage."

To date, automobile manufacturers in India and China have not yet competed internationally. Using the diamond model, how likely are these automakers would succeed if they entered the global auto industry?

Using the diamond model as a base for evaluation, which of the four elements of this model do you think plays the strongest role in a company's success in international markets?

Discuss an example from the global auto industry that illustrates the manner in which domestic customers can influence a firm's ability to compete on the world stage.