In 1968, the Lakota Girl Scout Council decided to hold a fund-raising drive, the proceeds of which would be used to develop year-around facilities at its 175-acre campsite near Dayton, Iowa. Four professional fund-raising firms, including Havey Fund-Raising, Inc., were considered to coordinate the campaign. Havey Fund-Raising conducted a survey and informed the Council that it was feasible to raise $325,000-$350,000 for the project. The Council thereupon set its goal at $345,000 and selected Havey Fund-Raising, Inc., to assist it.

On October 1, 1968, the parties executed a contract: Havey Fund-Raising was to provide professional assistance to help the Council reach its goal in return for a fee of $28,000; the Havey firm did not guarantee that any money would in fact be raised. When Havey Fund-Raising failed to perform in accordance with the contract and the campaign fell far short of its goal, the C

Question 11. What Is Interruption Marketing?

Question 12. What Is The Difference Between Interruption Marketing And Permission Marketing?

Question 13. Explain Diversity Marketing?

Question 14. What Is Ethical Marketing? Explain In Brief?

Question 15. What Is Segmented Market?

Question 16. What Are The Objective Of Segmentation Analysis?

Question 17. What Are The Two Major Segmentation Strategies Followed By The Marketing

Organizations?Question 18. What Are Various Kind Of Influences Which Affects Consumer Behaviour?

Question 19. What Is Test Marketing?

Question 20. Mention The Various Steps Of A New Product Development Process?