In 1971, BRS (the precursor to Nike) had great growth potential but not enough capital resources to expand its business. What did Phillip Knight do for the company that allowed them to continue to grow? Developed new products that would sell quickly and cost effectively to raise funds for the future Merged with a competing company to create a joint market share Financed from a Japanese trading company to allow the company to manufacture its own line of products 0 Sold the company to Nike so they could be under their global "umbrella" What was Nike's first marketing campaign that began to build its brand? Flashy commercial billboards showcasing their sneakers Partnership with Tiger Woods Advertisements with big name sports players like Michael Jordan Promotion of their product at the Olympic Trials