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In 1997, David Bowie, an English singer-songwriter and actor became the first person in the music industry to issue a bond of $55 million backed
In 1997, David Bowie, an English singer-songwriter and actor became the first person in the music industry to issue a bond of $55 million backed by future music royalty payments and copyrights. The capital markets have seen considerable value in his talents and the entire issue was sold within one hour. Reflect on this and answer the following question: 1) Considering the financial market response in his talents, how do you evaluate his intellectual capital (IC) in this business practice? (Provide your answer with illustrating clearly his personal Intellectual Capital (IC) of three dimensions relevant to this case after briefly defining the basic concept of IC)
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