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In 2 0 0 8 , Tata Motors paid the Ford Motor Company $ 2 . 3 billion for U . K . based automakers
In Tata Motors paid the Ford Motor Company $ billion for UK based automakers Land Rover and Jaguar. Jaguars new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low cost cars, trucks, and commercial vehicles that have long been Tatas mainstays.What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?Please provide the strategy.
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