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In 2004, the pre-school products were to be relaunched under the LEGO DUPLO and LEGO BABY brands. Movie tie-in products would continue to be an
In 2004, the pre-school products were to be relaunched under the LEGO DUPLO and LEGO BABY brands. Movie tie-in products would continue to be an important, although relatively minor, part of LEGO Companys range. The substantial fluctuations in the sales of these products were considered to be incompatible with the desired stability in earnings.!
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The Lego Case Study.com from John Ashcroft and Company, experience worth sharing. Page 21
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
