In 2009, Beyond Meat was the first to establish impossible meat. As such, although Beyond Meat was a monopolist, the company suffered high fixed costs. What is Beyond Meat's marginal revenue, profit and a timeline to enter alternative meat market.

In 2011, Impossible Meat was established, expanding its product line in addition to impossible meat. In 2021, other food companies join the alternative meat market with different branding and product line. An analyst at Beyond Meat argued that they cant price their products different and have to accept the competitive market-clearing price for their products. Using the 4 market price assumptions, agree or disagree?