In 2009 former UCLA basketball star Ed O'Bannon filed suit against the NCAA for profiting off the likenesses of former athletes in EA Sports video games. According to Andy Staples April 2013 Sports Illustrated case primer, the possible list of plaintiffs expanded greatly in January 2013 when a judge ruled that current athletes could be added and the case and they could go after anyone making money from the likeness of these former and current college athletes.

 

https://www.si.com/college/2013/04/02/ed-obannon-ncaa-case-primer

https://www.sbnation.com/college-football/2013/9/27/4775712/obannon-ncaa-ea-settlement-clc

https://bleacherreport.com/articles/1757869-ncaa-ed-obannon-lawsuit-must-be-more-effective-for-there-to-be-notable-changes

https://www.usatoday.com/story/sports/college/2016/05/13/ncaa-asks-supreme-court-hear-obannon-antitrust-case/84341682/

https://www.nytimes.com/2016/03/23/sports/ed-obannon-lawsuit-ncaa-tournament.html?_r=0

• What would be arguments that support the NCAA 's insistence that students who compete in intercollegiate sport do not have rights to their images and cannot profit from them?
• What would be arguments that would support the point of the lawsuitthat students who compete in intercollegiate sport should be able to profit from their image?
• Finally, what are the societal consequences of the marketing and branding of college athletes through video games and other media materials? What does the marketing of college athletes convey about the role and benefit of sports in society? How does this support the current position of sports as an educational activity?