In 2009, Mark Zuckerberg made sweeping changes to the privacy controls of Facebook, a leading social media company. Review the Shapiro Library business case study Facebook: The Evolution of Privacy? which is based on this actual situation and addresses these questions:

• Briefly outline the changes that were made to Facebook's privacy controls in 2009.
  • According to different stakeholders, what were the key ethical or legal considerations associated with these changes or the way in which Zuckerberg communicated the changes?
• How could the company have communicated its position more effectively in 2009?
  • Who should deliver such messages from Facebook to its stakeholders (for example, the public) regarding new policies?
  • How should these messages be better communicated in order to ensure ethical or legal practices?
• During the 2016 United States presidential election, Facebook continued to be in the news. The site faced substantial controversy when foreign trolls used Facebook to impersonate U.S. identities and make posts and messages to pit Americans against each other.
  • What was the impact of this foreign trolling campaign, and what are some possible future consequences?
  • Did Facebook cross any legal or ethical boundaries in allowing this to happen? Refer to the Ethics in Business Communication PDF learning resource.