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In 2011, Starbucks reported that revenues reached a record $11.7 billion, an 11% increase over fiscal year 2010. The net income attributable to Starbucks stockholders

In 2011, Starbucks reported that revenues reached a record $11.7 billion, an 11% increase over fiscal year 2010. The net income attributable to Starbucks stockholders for the fiscal year ended October 2, 2011 was $1,254.7 million. In fiscal year 2018, seven years later, revenues were $24.7 billion, more than double the 2011 record amount! Fiscal year 2019 resulted in revenues of $26.5 billion, an increase of 7.3% over 2018.

  1. What happened to Starbucks' revenue in 2020? Why do you think this happened?
  2. Calculate return on assets (ROA) and return on common equity (ROCE) for Starbucks for 2011, 2012 and 2013 as reported. What advice would you give to an investor based on these results?
  3. Do you see any adjustments that should be made to the reported financial statements before financial ratios should be computed? If so, make these adjustments and recalculate ROA and ROCE.
    • List any adjustments you made and provide your reasons
    • Break the ROA out into profit margin and asset turnover.
    • Break ROCE into ROA, common earnings leverage ratio and financial structure leverage ratio.
    • Does this provide additional information?
    • Does this change your opinion of Starbucks' performance? Your recommendation to an investor?
  4. Calculate ROA for 2020.
    • Break the ROA out into profit margin and asset turnover.
    • Break ROCE into ROA, common earnings leverage ratio and financial structure leverage ratio.
  5. Calculate the current ratio for 2011, 2012, 2013 and 2020.
    • Comment on changes in the current ratio, if any: give reasons based on what you see in the financial statements for changes and also other possible reasons for the changes.
  6. Calculate Total liabilities to Total Assets for 2011, 2012, 2013 and 2020.
    • Comment on changes in the current ratio, if any: give reasons based on what you see in the financial statements for changes and also other possible reasons for the changes.
  7. Look at the note on Segment Reporting for fiscal year 2011. Compare this to the note on Segment Reporting for 2020. Note that in 2020 "Other" includes most or all of what was titled "Whole bean and soluble coffees" in 2011.
    • What has changed?
    • How has product mix changed?
    • How has reporting of geographical segments changed?

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