In 2013, after about 5 years in the making, Citibike was launched in New York City. The project initially received mixed opinions, and as other major metropolitan projects was hit with delays and issues. In looking at how Citibike operates today, please reflect on the Citibike project taking into consideration any/all of the following perspectives: Innovation and transformation; use of information for strategic purposes; 5 forces model; and critical mass, Network effects, and positive/negative feedback