Answered step by step
Verified Expert Solution
Question
1 Approved Answer
In 2013, Company A reported profits of about $14 billion on sales of $36 billion For that same period, Company B posted a profit of
In 2013, Company A reported profits of about $14 billion on sales of $36 billion For that same period, Company B posted a profit of about $1060 million on sales of $3.7 billion. So Company A is a better marketer, right? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and prolits. Using the following information from the companies' incomes statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for both companies. Which company is performing better? Company A Sales Gross Proft $35,553,000 $9.219.300 Marketing Expenses Net Income (Protit) $1,614,500 $14,350,500 Fall in the table below (Round the NMC to the nearest whole number and all other values to one decimal place) Profit Margin Company B $3,742,000 $698,000 $235,500 $1,050,500 Company A Company B in 2013, Company A reported profits of about $14 billion on sales of $36 billion. For that same period, Company B posted a prott of about $1000 milion on sales of $3.7 bilion So Company A is a better marketer, night? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the efficiency of marketing efforts an creating those sales and profits Using the following information from the companies' incomes statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for both companies Which company is performing better? Company A Sales Gross Proft $35,553,600 Company B $3,742.600 50,219,300 $600,000 Marketing Expenses Net Income (Profit) $1,614,500 $235,500 $14,350,500 $1,050,500 Fill in the table bolow (Round the NMC to the nearest whole number and all other values to one decimal place) Profit Margin Company A Company B
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started