Question
In 2014, the annual size of the U.S. market is 23 million smartphone units. Assume that Apple budgeted its market share for the whole year
In 2014, the annual size of the U.S. market is 23 million smartphone units. Assume that Apple budgeted its market share for the whole year at 40%. At the end of the year, market share of Apple turned out to be 39% while the market grew from 23 million units to 24 million units.
Requirement: Expressing your answer in millions of dollars (i.e., $2,250,000 would be entered as 2.25) Calculate the market size variance for the whole year of 2013 when price/cost information is given as follows:
Budgeted ## Actual Price
per unit $400 $450
Cost per unit $200 $210
Contribution margin per unit 200 240
Denote a favorable variance with a positive number and unfavorable variance with a negative number.
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