In 2016, Ivey Business School graduate Jordan Roberts, general manager of Stone Rock Golf & Country Club (SRGCC), recognized a potential opportunity for further growth in the club's weddings and special events business. He was considering the possibility of subsidizing the SRGCC, which was facing struggles like others in the golf industry, by setting a goal to become the destination of choice for unique special events in Southwestern Ontario. Roberts looked around his facility and decided that he had an ideal, rustic, yet elegant wedding venue opportunity right in the maintenance area of the clubhouse. His quick calculations indicated a likely capital investment of close to CA$1 million for the required renovations. Roberts knew that he would have to approach his banker for financing as well as convince his board of directors to take this leap! He began mapping out a plan to build his business case for the new space. CANADIAN GOLF INDUSTRY or In 1999, the international golf industry saw significant growth due to the popularity of Tiger Woods. However, the 2008 recession ended the "Tiger-Boom"that the golf industry had been experiencing as golf typically driven by membership revenues and green fees-was seen as too expensive, too difficult, and too time-consuming for the average Canadian. Many courses across Ontario and the rest of North America were forced into bankruptcy and foreclosed on loans due to the rapid decline in the number of golfers. Over a decade, Canada saw 158 courses closed. According to Statistics Canada, Canada had an estimated 2, 400 golf courses and 1.5 million golfers-among the highest per capita numbers globally Many courses in Southwestern Ontario could not survive the recession, and many courses had to close their doors. However, many survived the recession through a solution that swept the industry: consolidation of