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In 2016, Super Bowl ads, which is perhaps the most famous and obvious way most of us know about sport sponsorship, sold for an average

In 2016, Super Bowl ads, which is perhaps the most famous and obvious way most of us know about sport sponsorship, sold for an average cost of $5 million for 30 seconds. Is a Super Bowl ad really worth $5 million? Why or why not? If you were one of the NFL league advertisers/sponsors would you opt for a Super Bowl slot? Provide your rationale.

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