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In 2017, Lippart & Sons, a small environmental-testing firm, perform 11,800 radon tests for $290 each and 15,200 lead tests for $220 each. Because newer

In 2017, Lippart & Sons, a small environmental-testing firm, perform 11,800 radon tests for $290

each and 15,200 lead tests for $220 each. Because newer homes are being built with lead-free pipes, lead-testing volume is expected to decrease by 15% next year. However, awareness of radon-related health hazards is expected to result in a 55% increase in radon-test volume each year in the near future. Jim Lippart feels that if he lowers his price for lead testing to $210 per test, he will have to face only a 77% decline in lead-test sales in 2018.

1.

Prepare a

20182018

sales budget for

LippartLippart

& Sons assuming that

LippartLippart

holds prices at

20172017

levels.

2.

Prepare a

20182018

sales budget for

LippartLippart

& Sons assuming that

LippartLippart

lowers the price of a lead test to

$ 210$210.

Should

LippartLippart

lower the price of a lead test in

20182018

if the company's goal is to maximize sales revenue?

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