Question
In 2017, Lippart & Sons, a small environmental-testing firm, perform 11,800 radon tests for $290 each and 15,200 lead tests for $220 each. Because newer
In 2017, Lippart & Sons, a small environmental-testing firm, perform 11,800 radon tests for $290
each and 15,200 lead tests for $220 each. Because newer homes are being built with lead-free pipes, lead-testing volume is expected to decrease by 15% next year. However, awareness of radon-related health hazards is expected to result in a 55% increase in radon-test volume each year in the near future. Jim Lippart feels that if he lowers his price for lead testing to $210 per test, he will have to face only a 77% decline in lead-test sales in 2018.
1. | Prepare a 20182018 sales budget forLippartLippart & Sons assuming thatLippartLippart holds prices at20172017 levels. |
2. | Prepare a 20182018 sales budget forLippartLippart & Sons assuming thatLippartLippart lowers the price of a lead test to$ 210$210. ShouldLippartLippart lower the price of a lead test in20182018 if the company's goal is to maximize sales revenue? |
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