In 2017, Seattle-based global coffee chain Starbucks Corporation was named the third most admired company in the world and the number one company worldwide in the food service industry by Fortune. The magazine also ranked Starbucks as number one in the areas of innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, and quality of products and services. Since inception, Starbucks had innovated in its business model. Starbucks' passion to innovate manifested in the way the company sourced its coffee beans, developed new beverages, created unique store concepts, and achieved digital breakthroughs.

Your report and overview should address the following key strategic issues:

D e s c r i b e the general environment that Starbucks faces. What are the segments in the general environment that relate to Starbucks' situation? What are the opportunities and threats derived from the factors from the general environment? What are the possible future implications of some of the external factors? A n a l y z e the competitor environment and identify the competitors. Has Starbucks done enough to outperform its competitors? A n a l y z e Starbucks' next move in terms of growth and expansion. Based on your analysis, what additional recommendations would you make to help Starbucks achieve its goals?