Question
In 2017 the Pacifica Hotel obtained an occupancy percentage of 78% and an ADR of $159.00. In 2018, management lowered the nightly rates to attract
In 2017 the Pacifica Hotel obtained an occupancy percentage of 78% and an ADR of $159.00. In 2018, management lowered the nightly rates to attract more business to the property and achieved an occupancy percentage of 81% and an ADR of $154.00.
3.Describe the effect of using this strategy using the key ratios.
4.Should management lower the rates again in 2019?
5.Why?
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Securitisation Derivatives A Practioner's Handbook
Authors: Mark Aarons, Vlad Ender, Andrew Wilkinson
1st Edition
1119532272, 978-1119532279
