In 2019, Apple wanted to lower the price of downloading TV shows from iTunes from Php199 to Php99. But Apple had to get permission from and convince, the management of the networks with whom they share the revenue from each download. Apple argued that lowering the price would benefit both Apple and the networks. Managers at the network disagreed, and wanted the price kept at Php199. (a) What did Apple believe about the price elasticity of demand for downloaded shows? (b) What did the networks believe about the price elasticity of demand for downloaded shows?