in 2019, you have been entrusted with the task of revisiting and evaluating the marketing package as a whole and making necessary recomendations and subsequent changes to rectify the problems (not affected by current covid situation. We are in 2019):.

1. How do you start the process?

2. What would be your areas of foucs?

3. What methods would you use?

4. What common tools would you use that are on hand? Relate your finding using the acronym we discussed in class. 5. What is marketing after all?