In 2020, Apple made an 18-karat gold Apple Watch that retailed for $10,000-$17,000, and only sold several tens of thousands of them. Wareable.com ran a headline, "Apple Watch 18-karat gold edition was reportedly a flop." However, Medium.com ran a headline, "Can we really call the Gold Apple Watch a $10,000 failure?" arguing that we shouldn't. Use a behavior bias we discussed in class to support the Medium.com headline.

Thank you for help.