In 2020, Colgate had a market share of 22% in the toothpaste market in the U.S. In the same year, Crest had a market share of 15%. What's Colgate's relative market share? What does this tell you about Colgate's market position? In the rapidly growing market of hand sanitizers, Purell in the first half of 2021 had a market share of 8%, while Germ-X commended a share of 17%. What's Purell's relative market share and what does it tell you about Purell's market position?