In 2020, Kimberly Clark announced that the company was acquiring PT Softex Indonesia. This acquisition will make it easier for Kimberly Clark to develop a market in Indonesia that still has the opportunity to continue to grow. Indonesia, with an average birth rate of 4.8 million per year, is an attractive market for diaper manufacturers. Until now, the diaper market in Indonesia is controlled by PT. Unicharm Indonesia with a market share of over 50% and 3 other companies including PT Softex Indonesia which came in second. Similar performance figures exist in the female and adult care market. Kimberly Clark with its success in marketing products to 175 countries certainly hopes to improve the performance of PT Softex Indonesia. The transition of ownership is a critical period for Kimberly Clark to identify the product brand equity produced by PT Softex Indonesia to determine future marketing strategies. As a business consultant, do an analysis and provide a review of:

If you were given the budget for analyzing brand equity, what marketing research approach would you take? Why? Explain your reasons!